Tag Archives: Guggenheim Museum

The FAME Launch Party in New York

Lady Gaga "Fame" Eau de Parfum Launch Event

Lady Gaga has premiered the full commercial for her debut fragrance FAME at Guggenheim Museum in New York. Yoko Ono, Steven Klein, Joe Germanotta, Linsday Lohan, Paris Hilton and Marc Jacobs have attended the event.

Throughout the full event Lady Gaga “slept” in a huge FAME bottle, then at the end she woke up and got a tattoo in the place where she shaved her hair off in memory of Terry Richardson’s mom.

Check out some photos of Lady Gaga leaving her hotel, arriving at the museum and during the event below. She also posted some photos on her LittleMonsters account, which you can see here.

Leaving her hotel (7)During the event (3)During the event (4)Leaving her hotel
Leaving her hotel (2)Leaving her hotel (3)Leaving her hotel (4)Leaving her hotel (5)
Leaving her hotel (6)Lady Gaga "Fame" Eau de Parfum Launch EventDuring the eventArriving
Arriving (2)Arriving (3)Lady Gaga "Fame" Eau de Parfum Launch EventArriving (5)
Lady Gaga on an old red convertible goes to Guggenheim MuseumArriving (7)Arriving (8)Arriving (9)
Arriving (10)Arriving (11)Arriving (12)Lady Gaga "Fame" Eau De Parfum Launch Event

Watch the amazing full commercial for the fragrance by Steven Klein:

Videos from the event: